One of our previous posts was focused on Link Building and it was defined as a strategy to improve websites position in search engines, which is more commonly known as SEO.
However, some people mistake search engine positioning for indexing although they are both different concepts. An essential step after creating a website is making a given search engine (Google in most cases) aware of this new website existence. The technique of submitting your website with search engines is known as indexing.
On the other hand, search engine positioning consists of improving websites visibility in search engine results. In other words, it is having a website appearing in Google in position number 3 instead of number 37,569, for example.
How to get a website indexed?
First of all, it is necessary to get to know how search engines work when indexing a website. Then, it is time to select the most appropriate techniques.
Search engines use robots referred to as a “web spiders” which crawl every page in every website, gathering information to classify it and offer it as search engine results. Therefore, these are some of the most efficient techniques:
1- Creating a sitemap and including it in your website. A sitemap is a XML document including every web page to be indexed. One of the easiest ways to create a sitemap is via xml-sitemaps, uploading it to your website root directory by using FTP(File Transfer Protocol) . One of the most renowned FTP programmes is FileZilla.
2- Creating a robot.txt file. This will be the first file tracked by Google. Here, we will specify those web pages which can be visited. We will also include our sitemap to facilitate tracking. If you wish to know how to create it, visit Ayuda de Search Console de Google.
3- Communicating your URL to Google. There are two ways of doing that. The first one, as long as it is a URL on your website, consist in accessing Google Webmaster Tools > Search Console > Fetch as Google. The bar where to type the URL will appear on the top. The only thing left to do now is clicking “Obtain” and “Send”. If the URL isn’t from your website, what you have to do is adding it to the Google Submit URL Search Console.
4- Incluing hyperlinks to internal web pages. As we have already mentioned, web spiders crawl every single web page in a website. Therefore, if most pages are linked, that task will be easier.
5- Getting other outstanding websites linking to our website.
These are only some examples of effective techniques to get your website indexed but, what about you? Do you apply any different technique apart from these ones?