Today, we will be talking about one of the trendiest apps of the moment: Periscope. While many users are addicted to it, others still don’t know what this app is about. If you are among these people, we invite you to read today’s post.

What is Periscope?

Periscope is a Twitter’s app which let you broadcast and share live-streaming videos. It was created with the aim of finding out what is happening around the world at that very moment.

It is intended for smartphone-recorded videos and it offers the possibility to interact with other people.

Perisco is available on Android and iOS and it allows both vertical and horizontal videos.

How to use it?

First of all, you will have to download the app from Google Play or the Apple Store and sign in with your Twitter account.

Once logged, you will be suggested your Twitter contacts using Periscope. It is quite simple to use: People’s live-streaming videos will appear in the home page. The central button will allow you to record your own live video. It can be a public or private video. To set it as a private video, you will just have to press the lock icon and choose the specific people you want to broadcast to.

As we mentioned before, it is possible to interact with other people. While you are broadcasting your video, followers will be able to leave some comments which will be displayed on screen or to give you some sort of ‘Like’. These are the little hearts which appear in most videos that we have watched on Periscope.

What happens to videos?

Videos can only be played for 24 hours. After that time, it is up to users to delete them or keep them online, having the possibility to download them into their mobile phones.

Periscope Benefits for Companies

– Give your brand a face: Thanks to Periscope, companies can now be closer to their clients and build a closer relationship. Some examples to achieve this end are showing products, manufacturing processes, services, typical days at the office, attended events…

– Consolidate as experts: Many companies use this app to broadcast live tutorials or webinars, to clear up doubts …

– Make communities larger: Periscope has recently surpassed 10 million users. Therefore, companies can make use of it to attract people and to get to know what they enjoy and how they react to their content.

As you can see, Periscope is quite easy to use and it brings many benefits for users. But, what do you think? Is it really that advantageous? Go ahead and share your opinion with us!